So where's the snow?

Muddling through life from Austria to Wales; God, life and a small black dog

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At last, Books For Horse Lovers!

Here’s all about Heather’s great new website;

How did you get the idea for the website?

I have been lucky to have found an equestrian author community that believes in supporting each other. At a recent event a few of us discussed how we could work together to benefit all of us, potentially a pop-up author event at Equine Affaire or Equitana. But this involved a lot of coordination, work, and of course Covid-19 hit. While putting together ideas for a webinar on 8 Virtual Book Marketing Ideas for Authors ( I came up with a virtual way to unite authors in one place. We are a small community and it is so easy to get lost in the depths of search engines and big sites like Amazon.

In our “new normal” so many things are becoming virtual so I thought, why not a virtual bookstore?

My goal is to promote authors of horse books whether traditionally or independently-published, attract new readers, and have promotions and giveaways. One day I’d love to have a pop-up event or even a book contest!

Are you an expert, did you create it yourself or use a service?

I’ve built a number of websites over the years and have a background as a Managing Editor in a traditional publishing house. I created it myself and wanted it to be as clear and concise as possible so it would be easy to focus on the authors.

Tell us a little about the process of creating it and now running it.

I created a beta version which launched in time for the webinar I mentioned above. As such, I invited many author friends to contribute. Word spread like wildfire! I had no idea there would be so much interest and I’m so happy to be filling a need.

Right now, I am managing the site on my own so tried to make the submission process as streamlined as possible with the submission form for authors. The number of readers subscribing to the site is growing every day. Each author that contributes is asked to promote it as well so we can reach as many people as possible.

I didn’t realize just how popular it would be and many authors have already seen an increase in website hits and sales from it, so I couldn’t be happier. This has only been live a few weeks! I can’t wait to see how it grows and we progress. Soon, I have no doubt I will need to have someone assist me in the day-to-day management.

What are your long term goals?

Ultimately I would love this site to be THE place to find horse books and promote two things I care deeply about- horses and books. I’d like to further dive down into genre types, announce book launches, provide promotions and giveaways, have a book contest, and create a physical pop-up event. The possibilities are endless but I know I won’t be able to do it on my own!

What ways are you going to build your market?

I’ve worked hard in the last several years to network and make connections through my blog. I’ve written for a number of publications like Horse Illustrated, Chrome Magazine, Sidelines Magazine and more. Already, the bookstore has received a lot of interest from the media. In addition, I will be interviewing some authors on the podcast I cohost with fellow bloggers, called Equestrian Pulse, on topics that may benefit other bloggers and equestrians globally. And of course, there is that every important social media and word of mouth. The more buzz we create for the website the more our authors benefit!

A lot of talk is that the future is in audio books, do you agree?

Ah, audiobooks. I confess I don’t listen to them myself but I just completed both my books, Confessions of a Timid Rider and Girl Forward in audiobook format, which are awaiting release. The nice thing about the Bookstore for Horse Lovers is we feature the author and link to their purchase sites. So as they release audiobooks and multiple formats on their end our site is automatically updated as well.

We live such busy lives and most people don’t have the time to sit and read anymore. Sad but true. As the world evolves, so will technology and I love that the written word can be accessible in many different ways. I just hope print doesn’t die out completely.

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Guest Post; Heather Wallace

Heather is on my Facebook group, Horse Books for Growns Ups, and is now starting (at last) a dedicated website for horse books, The Bookstore for Horse Lovers. So here is the first post, all about Heather, then tomorrow about the website!

Hi! My name is Heather Wallace. I’m a returning adult equestrian living in Monmouth County, New Jersey. I have a husband, three beautiful daughters, two dogs, a pony, and not a lot of free time. I stopped riding for almost two decades while going to college and beginning a career. I had thought of riding again but finally jumped back on the horse when my first daughter was a baby. I craved time to myself and feeling freedom again. Nothing ever provided that feeling to me like horses have. Once I was on a horse again, I never looked back.

How did you get into writing?

I’ve always been a writer since I was a child, I just never felt confident sharing that writing. When my children went to school I found myself at a crossroads. Stay at home mom or working mom. I chose to pursue a career in Equine Sports Massage to have flexible hours and spend as much time as possible with horses. Many of my clients had the same questions and more than a few requested I start a blog. I swallowed my nerves and decided to go for it. Except instead of focusing on natural health and wellness I found myself writing about my highs and lows with being a returning rider and new mom. The more I wrote, the more self-aware I became. More, I found so many readers related to my own story. Thus, the Timid Rider was born.

Are you a plot/plan in head person, or do the books write themselves?

I love this question and I talk about it all the time with other authors and writers. For the most part I am a “pantster” or discovery writer. Both Confessions of a Timid Rider and Girl Forward were written almost by themselves, pouring out of me. Often, I have to dictate into Siri to take notes so I won’t forget important ideas while I’m driving. Pretty much the only thing in my life that is spontaneous is my writing. That being said, I’m working on an educational book about conditioning horse and rider which is taking more outlining and planning. It’s good to challenge yourself and try new things!

Plug any all your books, with photos and links!

Confessions of a Timid Rider

Confession of a Timid Rider is the cornerstone book of my blog. A memoir detailing a woman’s insights about being an anxiety-ridden but passionate equestrian. After returning to riding as a mother, she is determined to follow her dreams despite the fear she is somehow lacking in talent or ability. An in-depth look into the heart and head of a returning adult equestrian, this message is not limited only those  with horse experience. In fact, Confessions of a Timid Rider is the perfect book to read for anyone whom even for a moment questions their value in their designated profession or life choice. This book will inspire you to pursue your dreams despite the inner voice that says you aren’t good enough.

Buy links:


Amazon Author Page:

Author Website:

Girl Forward


Heather Wallace is an unlikely adventurer. A mother of three and a small business owner, she has little time to explore the world the way she did in her younger years. So when the opportunity arose to work for a horse race in the heart of Mongolia among the nomads, she took a risk learning about herself and changing her life forever.

Buy Link:


Amazon Author Page:

Author Website:

Coffee or tea?

Tea always! My grandmother is English and I was raised drinking tea. Coffee is too strong and bitter for my liking.

Chocolate or crisps (Chips)?

Crisps for sure- I tend to have a taste for salty and savory.