This is on https://digital.imprint.co.uk, yippee!
All my life I have loved horses and dogs. I am also a Christian. When my time came to begin writing, these passions made my books. I had a very clear dream which began my first one which is now titled, Challenger. What follows may sound familiar. The sitting and writing it all out was pure pleasure, then the pain set in. Editing!
I discovered how rusty I was but found some totally honest beta readers. They spoke quite bluntly and got me editing until I was blue in the face. Then came the larks with creating the ebook and its cover. With some birthday money, I went to a book marketing company. They gave me a paid plan and nursed me through the process of making a professional attempt, more editing and checking.
Through them, I found that I had made my biggest blunder. Going for a title that I liked, but it wouldn’t catch the readers’ eye. Any of you heard of a Baize door? The book flopped on NetGalley and sales were negligible.
I relaunched the book as Challenger and the reviews began to come in. Now, here’s the crunch. Most people seem to want to read Murder/Mysteries or paranormal. This I found through some, er, review groups, but let’s not get into that. This meant some people who had never in their lives read a horse book had to, and to my relief, the majority were pleasantly surprised.
Then it was the endless publicising in Facebook groups, my blogs, wherever I could. It was time-consuming and frustrating. The only thing I found that worked was the Amazon ad that the company ran for me – I couldn’t get my head around running the Amazon ad myself!!! As the first run had flopped, they re-ran the whole package for me for free.
I had made a plan for my writing and while I hadn’t written a best seller, things moved. I had to go on. The next book, Compromise was written more quickly and this time I had it professionally edited-by a retired editor friend. But even so, more work was needed. This time when I went back to the book company, they didn’t like my cover. I argued my case as I had now thoroughly researched my genre and the cover matched this. I felt I knew my field now. It’s still early days with the Ad. I’ve written the next book and am editing it myself. I have invested in a programme, Pro writing Aid that is amazing.
Through my beta readers, research and groups, I’ve got to know other horse book writers. The thrill of chatting with them and swapping experiences have been amazing. It’s a small genre compared to some, but the books do sell.
The main problem is that Amazon does not have a category for adult horse fiction. If you want a good adult horsey read, you find them under Teenage and Young adult equestrian non-fiction books. This is where the mostly middle-aged women readers go. Daft isn’t it? My answer was to start a FaceBook group, Horse Books for Grown-Ups to match readers with writers.
I have also ruthlessly cut out anything that doesn’t work, such as the FB advertising groups. I don’t think many readers actually look at them. The only thing that got my books started, as said, was the Amazon ad, and that’s my main form of advertising now. I don’t give free books away; people just grab them and don’t read. I will reduce the price of my first book when the trilogy is complete. I do look for mainstream ideas to build my market and am honoured to be part of the Mom’s Favorite Reads emagazine team -whether they are so thrilled I don’t know!
Here are my tips – Not in any sort of priority and you can apply them to the mainstream as well.
- Research your genre on Amazon. Look at who is selling in the bestsellers and download samples to get an idea of what is current. Titles and covers, look at these too. Abad picture of a horse won’t sell. Check how many other people are already using your fantastic title.
- Categories. We get three when we publish. But you can request up to ten Browse categories, the top three are listed on your book page. The whole list is on the Amazon sidebar on the left. You do need to keep checking them though, they can get altered. Amazon gets a bad press, but so far, my experience is 90% positive.
- Be prepared to invest in good programmes and help!
- Find the specific groups on Facebook, join them and be active; you can then chat with people writing the same things. Join technical groups, such as for creating coversand mainstream author groups for support, Beta readers and moans! Maybe create your own group.
- Look at your genre on places such as BookBub, is it there at all? If not, don’t bother to go with them. Search for websites and blogs on your subject that might be good for promoting. Find other authors in the same genre and contact them. You can get so much good advice and support this way.
- Get a good editing programme. I use Pro writing aid and it’s worth every penny. If you have Word 365, use the read-aloud function that’s amazing.
- If you use a marketing company, remember that unless paid to, they won’t have read your book. We’re all very precious about our babies, but if they don’t know the book, they might not be able to give the right support. Also, sometimes they are heavily pressed, and you might not be happy with the work, be patient!
- Do set some realistic goals and keep to them.
- Beta readers. Friends and family are useless. Find random readers from groups who will be totally impartial. BUT don’t send an editable document to a stranger and you must set deadlines.
- Be tough, if an idea or website doesn’t produce sales; stop wasting time.
- If you blog, host other authors and hopefully some will host back. You can reach huge audiences this way.
- Keep writing. The more books you have in your stable brings readers who want to read all of your work. That’s how to make some money.
- A niche book will only hit the jackpot if you put in a homicidal, sexually active zombie unicorn that travels in time.
- Don’t overdo the FB/blog posts, there comes a point where people switch off.